Our Story
Our Vision
Three generations of the Morana family continue to operate the store founded by Guido Morana in 1974. We pride ourselves in our reputation and service to the community over the last five decades. We continue looking forward to bringing you the latest in jewelry trends as well as fine, vintage jewelry and timepieces from collections and estates from all over the world.
We are a family owned jewelry store offering European craftsmanship, imported fine jewelry, expert jewelry repair and custom designs. jewelry appraisal services, pearl restringing, and watch repair. All work is done in our full service workshop.
About
Guido Morana was born in Palermo, Sicily in 1920 and began in the jewelry business in Tampa in the 1960's by going door to door selling jewlery he had imported from Italy. In 1974, he founded Guido Morana, a small jewelry store in West Tampa. After a total renovation and expansion in 1983, Guido Morana's store became what it is today and continues to serve the community.